How To Earn From Graphic Design Using Canva & Free Tools

You don’t need to use expensive design tools to get started. Using free tools can help you practice and create designs for small businesses, creators and online shops. The most important thing is to ensure your designs are clear and suitable for the client.

What can I offer?

After practicing you can offer:

• Social media posts and templates.
• Simple logos and branding kits.
• Flyers and posters.
• Thumbnails for YouTube.
• Presentations and pitch decks.
• Resume/CV layouts.

Start with the type of design you like and can provide within your timeframe.

Tools to use

Canva is easy to use as a beginner. There is a free version which provides templates and design tools. Figma is great for designing apps and working as a team. Photopea is browser based with photo editing tools similar to desktop editors.

The free versions can vary so check the current rules for each.

Learn the basics

Good design relies on clarity. Practice using:

• Contrast – Text and shapes stand out.
• Alignment – Things are lined up.
• Spacing – Text/images have plenty of space around them.
• Fonts – Keep the number of fonts low.
• Colours – Keep the number of colours low.

Look at designs you like and try to understand why they work. Create your own version of the idea.

Create a portfolio

Create a few example designs for fictional businesses or personally. Make sure to label them as examples. Only show the type of designs you want to offer. A simple portfolio page or social media page showing your work will suffice.

Where can I find clients?

• Freelancing sites.
• Local businesses who may need their social media images improving.
• Content creators needing thumbnails.
• Small online shops needing product images or advertising graphics.

When contacting potential clients always be specific with how you can improve their designs.

Check licensing rules

Ensure any fonts, images and templates you’re using can be used commercially. Carefully read the terms and conditions for Canva and any other sources. Especially if you are providing files to a paying client or selling a template.

Have clear pricing

Keeping it simple will make it easier for people to understand what you can offer. For example, offer a set price for a set number of social media posts. Be clear on how many changes will be provided, what files they will receive and when they will be delivered.

Offer regular work

If a client needs new graphics every month offer a monthly package. You can also create your own original templates and sell them as digital products, as long as your files and licensing allow.

Keep practicing and ask for feedback. As you learn what makes your designs clearer and more useful your portfolio will improve.